EIKO FUJITA-SUMMERS

Valleydez at Wafi Mall

Womenswear boutique 

The concept and site for this store changed several times over the project duration, however the final product emerged with a theme of ‘ballet theater’ and ‘tea parties’. 

Upon entry the store reveals a wealth of original designs. The sense of theatricality is summoned by a playfulness of scale: there’s the oversized chair rail and chair shelves, the high table display with its floating glass cups and teapots above, wall mounted chairs, a multi rope display, legs shoes display ...  The store’s predominant sepia colours are accented by colours applied with painted a brushed stroke finish texture and even the changing rooms are designed with ballet lesson theme, with a full height mirror with hand rail, ribbon crossed doors and tutu light designed for the store.