EIKO FUJITA-SUMMERS

Ush Abu Dhabi is located within House of Fraser in World Trade Center Mall.  Ush is an Arabic womenswear boutique.  

The overall concept for this shop in shop is taken from the brush strokes of Arabic calligraphy.  Entire units flow as a one long connected piece of furniture with black base. With the black abayas on display, the unit looks like one long piece of calligraphy.

 

 

 

Project title: Beauty Connection Spa

Client: Be Connected

Size: 3000sqm

Completion: September 2014