EIKO FUJITA-SUMMERS

My 3rd S*uce store is located in Dubai Mall. The Client wanted a stronger concept to compete in one of the world’s biggest malls whilst retaining their established identity.  

 

The answer was using the concept of “visiting a friend’s house”, adapting the previous idea of “a friend’s wardrobe” giving S*uce a different area to merchandise a different style products throughout the store.  The Customer walks into the garden with its garden shed through the corridor, kitchen, living room, bedroom and bathroom.  Everything is finished in white gloss so that the colourful merchandise remains the focal point of the store.

 

The many levels of detailing enhance the charm of the store with every visit.

 

Project title: S*uce @ Dubai Mall

Client: S*uce

Size: 230sqm

Completion: November 2008

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