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S*uce Village Mall

I was invited by Dubai based boutique S*uce to look at the extension for their existing store in Jumeirah. This marked the start of my involvement in many projects with S*uce.  


Although there was an existing concept of a “friend’s wardrobe” in the existing store, the idea needed to be defined and developed further in their extension. To do so without too much distraction from the existing store, a transition was created where the old becomes new and additional decorative quality adds to S*uce’s desired character of quirkiness. 


All the details are considered bespoke for S*uce, including all the display furniture, feature lighting - down to changing room door handles.  


Project title: S*uce @ Village Mall

Client: S*uce

Size: 110sqm

Completion: November 2007

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